We will discover, develop and successfully market pharmaceutical products to prevent, diagnose, alleviate and cure diseases. We shall provide total customer satisfaction and achieve leadership in chosen markets, products and services across the globe, through excellence in technology, based on world-class research and development. We ensure the safe and efficient delivery of the medicines and drugs to the end-consumers Understanding our industry and what is most important to our customers and also by staying informed and current on matters related to us We also endeavor to understand how our actions impact our customers.